5 Things that caught our eye this week

This week, in Britain the clocks were seemingly put back to Dickensian times as we continued to debate the merits of feeding hungry children.

Meanwhile, on another planet, northern MPs talked up the link between hard drugs and cheap foodstuff. Quite how many super noodles are needed to buy a high has yet to be established. Speaking of other celestial bodies, water was discovered on the light side of the moon this week, so perhaps one day the sane amongst us can go and live there.

In the world of advertising McCann put us through the ringer with a set of impossible stairs, before showing us one of the most satisfying ads we have seen in a long time. Mother London in conjunction with Greenpeace left us reaching for a bottle, which Laithwaites provided in conjunction with Rapp. However, we think Kevin Bacon might have beaten us to the wine cellar given his overly emotional state in the latest iphone ad by Saatchi and Saatchi!

1. EE – “Iphone envy” by Saatchi & Saatchi

This week we noticed Saatchi & Saatchi’s interesting take on phone envy. I know that we are all becoming more ‘attached’ to our mobile devices, but there is something slightly Metropolis about the way Kevin Bacon lovingly stares at his phone. It makes you wonder just what kind of messages he is receiving!

Agency: Saatchi and Saatchi
Client: EE

[ts_text_block has_readmore=”yes” readmore_label=”Read More” animate_block=”yes” animation_type=”fadeIn” readmore_link=”https://www.youtube.com/watch?v=PflAilNhsm0″ target=”_blank rel=”noopener noreferrer” ]


2. British Retail Consortium – “Santa Has an Urgent Message” by Five by Five

Christmas prep has ramped up this week. Have you noticed? Mainly people not sure if they are going to break the law or risk killing Granny on Christmas day. Santa, a geezer who normally only sticks his head above the parapet in December, has started early this year, encouraging shoppers (on behalf of the British Retail Consortium) to start early. We can only assume that he’s had to furlough a bunch of elves and needs us to pick up the slack. Or perhaps like many of us he’s picked up a bit of a Covid Belly and might not be able to fit down all the chimneys.

Who knows. But it’s an important message, pitched with a very appropriate tone. Nice one.

Agency: Five by Five
Client: British Retail Consortium

[ts_text_block has_readmore=”yes” readmore_label=”Read More” animate_block=”yes” animation_type=”fadeIn” readmore_link=”https://www.youtube.com/watch?v=tWU0VUkEWdI” target=”_blank” ]


3. Laithwaites – “Get the wine cellar feeling” by Rapp

In this ad we see people pretend to walk downstairs to an imaginary wine cellar and bring back up a bottle of vintage Laithwaite’s. Laithwaites are clearly showing a shift in the demographic of wine buying online, likely influenced by lockdown. So, let’s get on down with that cellar feeling!

Client: Laithwaites
Agency: Rapp

[ts_text_block has_readmore=”yes” readmore_label=”Read More” animate_block=”yes” animation_type=”fadeIn” readmore_link=”https://www.youtube.com/watch?v=xUQCLzOlMc0&feature=youtu.be” target=”_blank” ]


4. Greenpeace – “There’s a monster in my Kitchen” by Mother London

We noticed Mother London’s ethical take on the future of meat consumption, on behalf of Greenpeace. The animation starts in a suitably eerie manner (well the witching hour is nearly upon us!), but gives way to a hellish vision that is reminiscent of Soviet era agitprop cartoons, before giving a message of action and hope. The overall impact of the advert is unsettlingly effective and the message is galvanising.

Client: Greenpeace
Agency: Mother London

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5. Nurofen – “Leave the pain to us” by McCann

Speaking of unsettling, Nurofen has launched their new campaign with the tag line ‘Leave the Pain to Us’. It features a woman calmly walking around a building surrounded by Penrose staircases whilst she calmly encounters another version of herself. I am not sure who needs the pain relief more, me or her?

Client: Nurofen
Agency: McCann

[ts_text_block has_readmore=”yes” readmore_label=”Read More” animate_block=”yes” animation_type=”fadeIn” readmore_link= “https://www.thedrum.com/news/2020/10/27/nurofen-launches-leave-the-pain-us-global-brand-platform “]

And a bonus from McCann. We couldn’t decide which one so went with both…

5b. ebay – “Puzzle” by McCann

There were two great items from McCann this week and the ‘5 Things’ committee had a furious falling out over which one to include we thought ‘be damned, they shall both be included.’. If Boris can freely take local economies andMPs can vote against feeding kids, out 5 Things article can include 6 things.

So, just to soothe everyone’s nerves ebay have launched their latest ad. In this ad, we see items of furniture belonging to a couple who have just moved in together simply fit into place like the missing part of a jigsaw puzzle as their lives become unified. We needed that!

Client: eBay
Agency: McCann

[ts_text_block has_readmore=”yes” readmore_label=”Read More” animate_block=”yes” animation_type=”fadeIn” readmore_link= “https://www.thedrum.com/creative-works/project/mccann-ebay-puzzle”]


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