5 Things that caught our eye this week
OMG. What a week. How nice would it be to go back to the halcyon days of late 2019 when all we really had to worry about was Brexit. A year on from an illegal prorogation of parliament, the calling of a winter election and the madness that followed, Brexit is now barely a footnote in the news agenda. Even Covid has taken a bit of a back seat this week despite us entering Lockdown 2.0 as the world becomes armchair experts in the American electoral system as we watch the madness going on over the Atlantic.
Still. There’s 2 reasons to be cheerful. Firstly, It’s now November. We can see an end to this year of utter crapness and whilst 2021 might have some bumps in the road, there is optimism simply because it really can’t be as bad as 2020 (can it?!). The second reason is that despite the utterly crazy world in which we reside, this week’s 5 things have shown us that we work in an industry of creative and strategic geniuses. No matter how bad things seem, the creative world seems to find a way to put a smile on our faces.
This week’s is one of the best ‘5 Things…’ we’ve done.
So let’s crack on…
1. Aldi – “Peel the need” by McCann
As part of the #whereiskevin campaign, Kevin the carrot returns with a new friend, Lieutenant Turkey. Inspired by 80’s classic Top Gun, Kevin the carrot can be seen living the ‘fly life’ as he cruises at high altitude, showing off his moves and meeting Father Christmas. Disaster strikes and Kevin is ejected from the plane mid-flight. Where is Kevin? Presumably in a broth!. Tom Cruise was unavailable for comment.
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2. “Firetree chocolate” by Leagas Delaney
Leagas Dalaney weighed into the US election debate this week with their cheeky advert in the US version of the Spectator on behalf of firetree. Their tagline is ‘Less bitter. Isn’t the time right in America for this new chocolate?’ and we suspect that they might not only be talking about sugary snacks. It’s always great to see a campaign that is both topical and on-brand, great effort from the brilliant team at Leagas Delaney.
[ts_text_block has_readmore=”yes” readmore_label=”Read all about it” animate_block=”yes” animation_type=”fadeIn” readmore_link=”https://www.moreaboutadvertising.com/2020/11/leagas-delaney-sets-a-presidential-tone-for-firetree/” target=”_blank rel=”noopener noreferrer” ]
3. Carambar & Co – “Deliciously Unsquare” by BETC London
Celebrating Britain’s love for all that is eccentric, Carambar & Co launched its latest advert for the famous Terry’s Chocolate Orange. The ad features examples of British ‘unsquarndess’ such as cheese-rolling, croquet, watching tv and Brian Blessed’s booming voice. Yes, we might be a little crazy and yes we probably don’t care but this celebration of Britishness combined with the perfection that is Terry’s Chocolate Orange really hits the right notes. God save the Corgis!
[ts_text_block has_readmore=”yes” readmore_label=”Watch the video” animate_block=”yes” animation_type=”fadeIn” readmore_link=”video: https://www.youtube.com/watch?v=d_Mbw6JomuA” target=”_blank” ]
4. WWF “Elephant trail” by Uncommon
This sombre ad features elephants as a reminder of the importance of our homes and families. Shot in black and white, the film uses a combination of CGI and animation to present us with a mystery. On her way home from a music lesson, a schoolgirl encounters a number of strange sites such as a trashed fruit stand and ruined cars. She follows this trail of destruction until she discovers an elephant in a basketball court. The point- we would all be lost without a home. Actually beautiful.
[ts_text_block has_readmore=”yes” readmore_label=”Watch the video” animate_block=”yes” animation_type=”fadeIn” readmore_link=”https://www.youtube.com/watch?v=7AKQ-NwUwss” target=”_blank rel=”noopener noreferrer”]
5. “REAL Kombucha” by Butterfly Cannon
Butterfly Cannon has been working with REAL Kombucha to create a new brand identity for the product, to reflect its Michelin status. The sparkling fermented teas have proved a hit for those looking for a non-alcoholic alternative that aren’t the usual suspects. Each product’s name and character are visualised in a single brush stroke icon over clashing textural colours inspired by the flavour of the drink. What we want to know is when are the cocktails coming out?
[ts_text_block has_readmore=”yes” readmore_label=”Read all about it” animate_block=”yes” animation_type=”fadeIn” readmore_link= “https://thedieline.com/community/4430?”]