5 Things that caught our eye this week – 20th November 2020
So Boris, bursting with antibodies, is self isolating again, whilst in America Trump continues to spray lawsuits like gunfire at a hillbilly moonshine convention.
Closer to home the trampoline I bought during the first lockdown has resurfaced, God! how I miss the gym. It is enough to drive you to drink, which is convenient because one of this week’s creative offerings comes in the form of booze from Denomination. The others are perfume from JDO, the more prosaic subject of flour by Studio h. Tesco’s also launched their assault on Christmas 2020 by insisting that there is no naughty list, perhaps a posh scarf is a suitable gift? Studio Born ‘present’ a convincing argument.
1. Tesco – “No naughty list” by BBH
Quite often, Christmas adverts come across as mawkish and overly sentimental, trying to hard to demonstrate how that multi-national, billion dollar corporate machine is where you should go in the spirit of Christmas. Tesco have flipped that on its head.
In a year when the word ‘unprecedented’ could be turned into some kind of drinking game, BBH London’s ad actually had us laughing out loud with cultural references to things that happened this year including people buying too much bog roll, singing happy birthday and of course, Captain Tom. Set to Britney Spears’ “Oops I Did It Again,” it features a series of worried individuals ‘fessing up to their sins over the last year, only to be told it’s OK as there is no naughty list, a bit of light relief. Personally I think listening to Britney is punishment enough.
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2. La Noblesse by Denomination
Denomination has been giving Noblesse a fresh ‘old’ look with its latest rebranding. Traditionally, the Loire was a playground of the French aristocracy and in keeping with this Denomination have replaced the traditional chateaux with a playfully cropped images of the nobility. Looks like they really took the idea of chin chin on board! This combined with the brand name ‘chalked’ onto the wine bottles as was common practice in the French wine stores creates a feeling of tradition and fun.
[ts_text_block has_readmore=”yes” readmore_label=”Read all about it” animate_block=”yes” animation_type=”fadeIn” readmore_link=”http://www.packagingtoday.co.uk/news/newsdenomination-disrupts-french-wine-sector-with-new-brand-identity-for-la-noblesse-8363550″ target=”_blank rel=”noopener noreferrer” ]
3. Rumisu by Studio Born
Studio Born has been redesigning Rumisu’s packaging and I love the results. The sleek and stylish packaging contrasts against the brand’s characteristic illustrations and patterns using the familiar colour pallet of blue, orange and green. I don’t think anyone would complain if they found one of these under their tree this Christmas.
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4. Columna de Parfum by JDO
This week JDO launched their campaign for Calumna de Parfum with its ultra stylish perfuma. Columna de Parfum is a trilogy of fragrances with a design inspired by the Pantiles in Royal Tunbridge Wells. This Georgian colonnade that leads to the Chalybeate Spring in Kent. Each of the three fragrances has a different top to replicate the columns in the original building. A timeless design for a stylish brand.
We haven’t had a sniff yet, but this is visually impressive. Great work.
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5. Doves organic flour by Studio h
Nobody likes stale packaging, so in order to bring in dough Studio h has created new branding and packaging for Doves Farm Organic flour. The new vibrant colour palette along with the Linocut recipe ideas make this a baking product for the insta generation. And it looks stunning!
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