Ahead of another scorching hot weekend, We Are Star remote offices have scanned this week’s industry headlines for the coolest and most inspiring industry news this week. As you know, we love sharing ingenuity and creativity as well as important issues from the industry news with our audience.
This week, we’ve found some examples of top tier video advertising from Weiden + Kennedy for Nike and the world’s first attempt from Oglivy to monetise air…
Here’s what caught our eye this week.
1. Nike Just Did It Again
If Nike weren’t already the coolest example of a brand ever to exist, their video advertising game never ceases to amaze us. Weiden + Kennedy has just made what has been said to be one of the greatest sport adverts ever created. In the 90 second film featuring split screen, made from over 4,000 pieces of footage, the You Can’t Stop Us video uses multiple clips to give the illusion of one single shot. With over 44 million views on YouTube in just a week, this is an example of video advertising done right. If you haven’t already seen it, give it a watch b
2. Coppafeel!’s Boob Bot Lands on Facebook
Breast Cancer Awareness charity Coppafeel!’s research shows that only 30% of women aged 18-29 years old check their breasts monthly. In an attempt to raise awareness of the importance of checking breasts from a younger age, they’ve taken to Facebook messenger to spread the message to “check your boobs.” The Boob Bot gives reminders and advice to youngsters on how to and when to check their breasts or pecs.
Using the tactile nature of smartphones, they encourage users to check their chests in the mirror, demonstrating with taps, touches and swipes that social media users are so familiar with. Alongside polls and stories, the interactivity of the Boob Bot has made this important information, accessible to the younger generation.
Read more here
3. Oglivy and Glade Makes Online Scent Shopping Possible
With the dominance of online shopping especially with the recent pandemic, fragrance shopping online has never been easy. It’s impossible for brands to allow potential customers to sample products when they are on their devices instead of in the shopping aisles.
Oglivy’s Chicago team has just teamed up with Walmart to release Scent By Glade: a new medium to sample scents by releasing fragrance-filled packing pillows. Instead of normal packaging for online deliveries from Walmart, the Glade-scented pillows are a new way to entice customers into sampling their products, in the comfort of their own home.
This is a perfect example of marketing innovation and getting round the challenges of pandemic’s effect on in-person shopping and an interesting way to get round sampling new scents while staying at home.
Read more here
4. Dragon Rouge Give Metso Outotec a New Identity
The bold and brilliant London-based creative agency Dragon Rouge has created a brand new identity for tech merger Metso and Outotec, now known as Metso Outotec.Their brand aims to be a sustainable and environmentally efficient partner for the minerals processing industry and aims to be a futuristic way of working. Dragon Rouge created the new logo with harmony, equality and partnership in mind to reflect both brand’s identity before and after the merger.
See it here
5. Bob Marley’s One Love is reimagined for Unicef
In the most heart-warming thing we’ve seen all week, global agency VaynerMedia has teamed up with Unicef to spread Bob Marley’s famous words “one love” in response to the Covid-19 pandemic. Along with the Marley family, the One Love relaunch is a fundraiser whose proceeds will go to Unicef’s Reimagine program which helps children during the pandemic.
Over on TikTok the #OneLoveChallenge is trending where people video themselves dancing to the music and donating to the charity.
Read more here