5 Things That Caught our Eye This Week
With the stories on exam results at the forefront of the news this week, here at We Are Star HQ, we’ve been doing a bit of grading ourselves. As ever, the industry is ablaze with incredible A* talent and this week is no different.
We’ve found some amazing stories; from virtual classes to bring young women into tech, to the London pub that’s giving away free pints, here’s what caught our eye this week…
1. Girls Who Code – Online Clubs for Offline Goals
Girls Who Code, the nonprofit organisation which aims to support and increase the number of women in computer science, have announced their plan this week to launch virtual clubs come autumn. The organisation, which works by equipping young women with computing skills to pursue jobs in the industry, will launch an ongoing series of virtual initiatives launched to address the educational needs of young women in response to Covid-19.
The new virtual club resources will include online training, digital learning tips, best practices, virtual-friendly meeting guides and over 120 hours of project-based online and offline curricula.
Since 2012, GWC has reached over 300,000 girls. CEO and founder Reshma Saujani said that “half the girls we serve come from historically underrepresented groups in tech—from Black, Latinx, or low-income communities—and they need us now more than ever.”
2. Taylor Herring create largest ever painting to welcome back rugby
Creative PR agency Taylor Herring have created a campaign which launched this week to celebrate the restart of rugby. They have created the UK’s ‘largest ever’ painting at Twickenham, transforming the pitch into a striking portrait which features three Premiership Rugby star players; Harlequins player, Joe Marler; Saracens’ Maro Itoje and Sale Sharks’ Rugby World Cup winner Faf de Klerk.
Taylor Herring worked with the inhouse team to promote the return of the sport. Along with the artwork, they produced social media assets and interviews with players. They even wrote a bespoke computer program to generate the precise measurements that were needed to create the artwork to the exact scale of the stadium.
3. Wieden + Kennedy and Camden Town Brewery give away free pints
To celebrate the fact that people can now enjoy a socially distanced pint together, Camden Town Brewery and the creative brains of W+K London, has released a new ad for its Hells lager, in what they’re calling the world’s first drinkable TV ad. With just a nifty little QR code, viewers are in with a chance of winning a beer, delivered straight to their door.
The campaign, which aimed to coincide with the Champion’s League, was commissioned by W+K London and the London animation studio Blink with illustrators Guy Field, Sophie Koko Gate, José Fatkinson and Bridget Meyne creating the drawings for the advert.
4. Iris and Adidas release new “Ready for Sport: The Anthem”
During lockdown, creative agency Iris Worldwide and their client Adidas, released a short advertising campaign film which uses sport as an example of when impossible challenges like the pandemic must be overcome. In an uplifting reminder, now the world is reopening, the film encourages viewers to grab life with both hands.
Narrated by South African athlete Siya Kolisi, the montage film celebrates what sport brings to the world and the way it brings people from all over the world, together. The film has amassed over 1.5million views in just a few days.
5. This is Me. This is Home. The UK Black Pride films by Ogilvy UK
In an integrated digital, social and PR campaign, Ogilvy and UK Black Pride have released ‘This is Me. This is Home.’ Working with unique talent from across the Black and queer community, the campaign celebrates the 15th Anniversary of UK Black Pride, Europe’s largest celebration for LGBTQ+ people of colour.
The campaign has been showcased through digital OOH, fly posters and film content across socials, including Instagram filters. Check out one of their films below.