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What is Website Personalisation and why does it matter?
What is it in a nutshell? I frequently hear the term “personalisation” thrown around in meetings and used as a “buzz” word without people really understanding what it is. T
How to appeal to your users’ (short) 8 second attention span
The average human has an attention span of around 8 seconds. You can read this article in 8 seconds. Start counting… now. We write too much. I’m no copywriter though I am one o
5 Things That Caught Our Eye This Week – 8th April 2021
Spring is in the air and I can feel a real sense of renewal as lockdown ends for (hopefully!) the last time. When I walk through town I can see that shop staff are preparing
Can AI really improve website and app search?
It should come as no surprise that users now demand and expect more from their digital experiences. User expectations have shifted considerably over the last decade, and excellent
5 Things That Caught Our Eye This Week – 18th March 2021
It’s St Patrick Day again and everybody who has ever even heard a song of the Emerald Isle gets together to swap stories of Joyce, Beckett and Wilde whilst discussing the myths a
5 Things That Caught Our Eye This Week – 11th March 2021
We celebrated International Women’s day in England this week by watching a pregnant lady being roasted on social media, because she dared mention how sad she was. Every time I th
Celebrating Women in Tech
#ChooseToChallenge In 1911, more than 1,000,000 women and men across the country attended International Women’s Day rallies, campaigning for Women’s rights to work, vote, be tr
5 Things That Caught Our Eye This Week – 25th February 2021
The news that all kids were dreading was announced this week. To turn a phrase over from dear old Alice Cooper ‘SCHOOL’S NOT OUT ‘TIL SUMMER!’, or possibly not even then
5 Things That Caught Our Eye This – 18th February 2021
M‘I’ve been thinking about percentages a lot recently, yes I know neeeeeerrrrrrdddddd! When is 57% to 43% not enough to carry a vote? I’ll tell you when, it’s not enoug
5 Things That Caught Our Eye This – 11th February 2021
Much of England has been turned into arctic tundra this week. Well maybe that is a bit hyperbolic, I’m not suggesting there is permafrost developing, but I did see some Geordie