How to appeal to your users’ (short) 8 second attention span
The average human has an attention span of around 8 seconds. You can read this article in 8 seconds. Start counting… now. We write too much. I’m no copywriter though I am one o
Why Content is No Longer King
Being one of the most successful businessmen in history, there’s no doubt that Bill Gates has got a lot of things right. In 1996 when he published an article entitled Content is
