THE SAME AS EVERYONE ELSE
One consistent process.
STORY TELLING EFFECT
One upon a time there was a website.
A STORY ALLOWS THE READER TO BUILD EMPATHY WITH CHARACTERS.
That doesn’t mean we need to turn your story into fairy tale. But it does start with understanding who the main characters are.
And guess who the main character is? No. Not you.
Your customer is the hero. You are the mentor aiding the hero on their quest to the conclusion of their problem. So your website needs to tell them the story of their problem, and you’re there to help them fix it. You’re Dumbledore, not Harry Potter. You’re Doc Brown, not Marty McFly. You’re Gandalf, not Froddo.
Only 10% of human thinking is conscious.
DESIGN PSYCHOLOGY ALLOWS US TO TAP INTO THE 90% SUBCONSCIOUS.
Design isn’t just visual. Design Psychology plays a huge part in the success of a website, helping tap into the subconscious thought patterns us humans use everyday.
Hicks Law helps speed up decision making meaning your customers are less likely to look elsewhere. The Zeigarnik Effect helps keep users engages, creating curiosity. Peak end means allows us to create positive memorable experiences.
So do looks matter? Yes. Of course! It’s called the Aesthetic-Usability Effect. High quality designs build trust, credibility and mean the user is more forgiving if anything does go wrong.
But even that is psychology in action.