Helping Innovate UK transform knowledge partnerships.
3 DIFFERENT AUDIENCES. 1 OUTCOME. TO INCREASE INTEREST IN KTPs
We were tasked with creating a website for KTP that allowed Graduates, Businesses and Universities to understand what a partnership was, why it is of benefit to each of them and fundamentally – how to get involved. To do this, we took an in-depth look at each persona type, creating empathy based designs that supported both the understanding of the service, and built confidence towards the service.
- Business Analysis
- Technical SEO
- User research
- Persona Development
- UX Design
- UI Design
WHY WE LOVE THIS PROJECT
We love making complex UX simple. To create a UI that works for 3 very different audiences without playing it safe is a challenge. But the reaction when this was first tested with real users reassured us that we had hit the nail on the head.