Helping Innovate UK transform knowledge partnerships.

3 DIFFERENT AUDIENCES. 1 OUTCOME. TO INCREASE INTEREST IN KTPs

SUMMARY

We were tasked with creating a website for KTP that allowed Graduates, Businesses and Universities to understand what a partnership was, why it is of benefit to each of them and fundamentally – how to get involved. To do this, we took an in-depth look at each persona type, creating empathy based designs that supported both the understanding of the service, and built confidence towards the service.

SERVICES
  • Business Analysis
  • Technical SEO
  • User research
  • Persona Development
  • UX Design
  • UI Design
  • Build
  • Deployment
Launch

September 2019

WHY WE LOVE THIS PROJECT

We love making complex UX simple. To create a UI that works for 3 very different audiences without playing it safe is a challenge. But the reaction when this was first tested with real users reassured us that we had hit the nail on the head.